CKay: Nigeria’s Most Popular Artist On YouTube Or Not? (Full Analysis)

Yesterday, in what some people are referring to as an upset, CKay breezed past Davido in the number of YouTube subscribers.

CKay, 25, is now the Nigerian artist with the most followers on the video-sharing platform and this is more than just a feat for the singer, it is indeed a cultural shift. The kids are coming!

Congratulations to CKay, all right. But now, let’s not get in over our heads and start bullshitting about how he’s the greatest ever, okay?

Let’s get all of this into the right perspective for a clearer understanding, shall we? Fine.

How Many YouTube Subscribers Does CKay Have Right Now?

CKay currently has 2.92M subscribers, the most for any artist in Nigeria.

He is followed closely by Davido, who has a channel with 2.91M subscribers.

It would be my understanding that this development means that CKay could be ahead of David with as many as 100,000 subscribers or as little as 1,000. Whichever one it is, doesn’t matter and I honestly don’t wanna find out.

Is CKay The Most Popular YouTube Artist, Then?

Very tricky. But I wouldn’t say CKay is the most popular Nigerian artist on the platform, no. This is owing to several factors including total views and views-per-video average. Let’s take a quick look.

Burna Boy has a channel with 2.41M subscribers—not close at all—created in 2018 but the channel has 1.1B views in total.

Contrast this to CKay’s total of 680M and you’d see that Burna Boy is still way ahead of the youngster in that light. Also, Burna Boy has 78 videos while CKay has 64. This puts Burna Boy’s average view per video at 15.1M views, while CKay’s is 10.6M views.

This mathematics may not mean anything to most people but what it means really is that CKay may have one video performing wonders on his channel, but for every video that’s performing, several others are not performing as well. Exactly the kind of thing that makes someone a one-hit-wonder. Well, CKay is safe. For now.

Who Is The Most Popular Nigerian Artist On YouTube?

You probably could have guessed this from the beginning. The answer is Wizkid.

WizKid has a channel with 2.34M subscribers created in September 2014 and the channel has amassed a total of 1.2B views (the highest for any artist channel in Nigeria.)

Check Wizkid’s average view per video and it’s about 25M views. Compare that to CKay’s 10M or Burna Boy’s 15M and you’d understand that even with a lesser number of videos, Wizkid is still ahead of his peers by miles on YouTube.

Congratulations to CKay for the subscriber count, but hey, it’s not all about subscriber count, okay? Thank you for reading.

Now, what do you think?

How Many Years Do You Think It Will Take CKay To Break Wizkid’s Record?

Let’s hear from you.
Drop a comment.

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