Nigerian music consumers have been knocking on the door of why they have difficulty in music streaming across these fancy music sales stores but nobody with the definite answer could suffice that.
All you would be told by number-obsessed artists is to go stream their songs on every available streaming platform.
We have continued in this dark culture (both the singer and listener) without clarity, reasons for the glitch, possible ways to tackle it nor the solution to music streaming in Nigeria.
This issue weighs heavily both on the artists and consumers of Nigerian music who would rather bypass the source of the problem for unprofitable quick means.
On this edition of #TalkWithMakinde, we had the powerful duo of a veteran Music Promotion expert, Makinde Azeez (C.E.O Naijaloaded) and Ogaga Sakapadie (Head P.R Consultant, Asak Media) trash out the “Challenges That Make Music Streaming Difficult In Nigeria.”
Most importantly they emphasized the solutions and ways forward as regards music streaming in Nigeria.
They also analyzed the impact of the Nigerian banking system and that of the international platforms amongst a stream of questions clogging up the audience’s minds.
In this video, you will find lasting solutions to the problem of Music Streaming by the following highlights:
Watch Also:- Makinde’s Talk!! Learn The Clear-Cut Difference Between ‘Distribution’ And ‘Promotion’ In Music Business
The need to have a basic structure and a functioning team as an artist.
The need for Stakeholders in the music business to come together.
Provision of payment solution by Nigerian financial institutions
Education and information about the economic standard of the consumers
Addressing the lack of cognizance for made in Nigeria platforms
Embracing our local platforms to solve our local problems rather than international solutions
The consciousness of putting your material where your direct audience is as an artist
Understanding the importance of traditional blogging against obsession for numbers on non-converting platforms
The need for local relevance and offline influence (non-digital influence)
Heavy focus on consumers
Building your fans across all social media platforms
Revisiting old traditional method of promotion: – Record, Radio, Music, Tv, Press
There was also huge attention paid to the question of the best promotion method for an artist, reasons for the failure in creating Nigerian music platforms as well as issues of royalties with distribution companies.
In Makinde’s words,
People that will download will never stream; people that will stream will never download (know that and know peace) and in the end, “old is good.”
Watch Video:-
Subscribe To Get More Hot Videos 
Take it from here
What Do You Think Are The Major Challenges Of Music Streaming In Nigeria?
As A Music Lover or Artiste, What Do You Think Should Be Done To Tackle These Challenges?
Drop your comments
Enjoyed This? Click Here To Watch More Of Makinde’s Talk
The post NL C.E.O, Makinde Azeez & Head P.R Consultant, Ogagus Discuss Challenges That Make Music Streaming Difficult In Nigeria (WATCH VIDEO) appeared first on Naijaloaded | Nigeria's Most Visited Music & Entertainment Website.
No comments:
Post a Comment